5 days agoThe Complete Guide to User Interviews“Life’s too short to build something nobody wants.” ― Ash Maurya, Running Lean I am writing this guide for those who want to conduct user interviews and need help figuring out where to start and how to get maximum results. In a nutshell, the user interview process looks like this: 1…User Interviews9 min readUser Interviews9 min read
Published in Bootcamp·Oct 17, 2022The Problem Statement Creation Guide“Too often, leadership directs the product team through a feature-centric Product Roadmap — a set of outputs and features that they require the product team to produce by a specific date. Lean UX teams measure their success not in terms of completed features, but in terms of progress toward specific…Problem Statement4 min readProblem Statement4 min read
Oct 6, 2022Stop Fake User Problems“Starting with a solution is like building a key without a door. Sure, you can build a great-looking key quickly, but then you spend a whole load of time searching for the right door to open. You might get lucky or brute-force your way in, but where you end up…Strategy4 min readStrategy4 min read
Sep 24, 2022User Personas: The Value For Business“Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, and their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs…User Personas5 min readUser Personas5 min read
